Rich Media is now defined as: advertisements with which users can
interact (as opposed to solely animation and excluding click-through
functionality) in a web page format. These advertisements can be used
either singularly or in combination with various technologies,
including but not limited to sound, video, or Flash, and with
programming languages such as Java, Javascript, and DHTML.
You can integrate the rich media ad, text ad or banner ad by copy the code and paste it in your site